Reading Terminal Market
This rebrand focuses on the diverse character and utility of Reading Terminal Market. The antique engravings combined with neon typography and raw materials creates a brand that reflects RTM’s rich history and lively culture. The poster series advertises the market as a one-stop-shop grocery store as opposed to a specialty market or mess hall, as most locals view it. The new website is easy to navigate and organizes the frequently-viewed content into a central location.
Deliverables: Branding | Art Direction: Dustin Summers
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