Alison Waters Design

Reading Terminal Market

 
 

Reading Terminal Market

This rebrand focuses on the diverse character and utility of Reading Terminal Market. The antique engravings combined with neon typography and raw materials creates a brand that reflects RTM’s rich history and lively culture. The poster series advertises the market as a one-stop-shop grocery store as opposed to a specialty market or mess hall, as most locals view it. The new website is easy to navigate and organizes the frequently-viewed content into a central location.

Deliverables:  Branding, Packaging, Web design | Art Direction: Dustin Summers